The Service

Marketing has evolved fast over the last five years in Tenerife, as it has everywhere else.  The main drivers of change have been the economy and technology.  And they have both made a huge impact on the marketing landscape.

The economy has squeezed budgets and luxuries have been trimmed.  Today’s marketing is slimmed down and every Centimo needs to show a measurable return.  Tourism and property, mainstays of the local Tenerife economy, have both been hard hit by the crisis.

Meanwhile, technology has created new routes to our target markets and new ways with which to deliver our message.  We have seen traditional media, such as newspapers and magazines close their doors or go into hibernation, their slice of the smaller budgets now shared with these eager new marketing tools.

It is a fascinating time for marketing.  The tools at our disposal have never had such surgical precision.  Competition in the marketplace is at a low, as the most short sighted companies have allowed their marketing to wilt.  The opportunities are incredible.

Outsourced Marketing Department

The services we offer suit the entrepreneurial spirit.  We work with companies both in Tenerife and the UK, offering an outsourced marketing solution.  For our clients we bring the commercial advantage of a full service marketing department for a fraction of the cost.  And we bring bottom line benefits.

Campaign Management

If you are looking for specific campaign management, we’ll take your project from planning, through execution and analysis.  We’ve got a wealth  of experience and we know what has worked in the past and what works right now.   Couple that with years of buying from the media, both local and international, and we’ll ensure that you get the best out of your marketing at the best price.

Market Analysis and Planning

There really is no substitute for hands on experience.  For years, we have analysed and collected statistics on hundreds of marketing actions.  This knowledge base is an invaluable asset for all businesses, but essential for new start ups.  Whether its a market sector analysis or a turnkey marketing plan, we’re an essential first stop for any business.

Self-Managing Marketing Plans

Its difficult to keep up with the changes in marketing, especially if its just one of the jobs you juggle.  But if you are a very small business (or the tightest budget), even outsourcing your marketing may be overkill.  We’ll help you put together a strategy and a self managing marketing plan, then train and explain how to use the tools to their best effect.  Every now and then we’ll drop in and help you maintain and improve your campaigns.

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