I was recently lucky enough to witness a snapshot of marketing and advertising in Tenerife from the experts. On one side of the table were the traditional media representing magazines, newspapers and radio. They exist offline and generate their revenue offline. If you want to advertise in Tenerife, they would persuasively convince you that you [...]
There is an air of optimism around the island. Business owners and workers are walking with a new spring in their step and without exception, everyone I talk to seems to feel that the worst is over. In the past couple of years we have seen a lot of expats leaving the island, with the [...]
I blog about new marketing techniques and how to apply them to the multinational environment of a bustling tourist resort, as well as different ways to use some of the more traditional marketing tools.
I hope to get you thinking, maybe inspire you and certainly help you to get the most out of your marketing investment.
Enjoy!
Leslie Beeson
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