Free WiFi in Tenerife for tourists has arrived, and WiFi advertising looks like it is going to be the killer marketing app!
Jul 062010
Jun 162010
A history lesson in online marketing shows how marketers must evolve and change to seize today’s opportunities if their companies are to see an end to recession. First there were websites and we pictured them as online brochures. People found our websites mainly because they saw them printed in our adverts and on our business [...]
I was recently lucky enough to witness a snapshot of marketing and advertising in Tenerife from the experts. On one side of the table were the traditional media representing magazines, newspapers and radio. They exist offline and generate their revenue offline. If you want to advertise in Tenerife, they would persuasively convince you that you [...]
Dec 082009
Just in Time Marketing means that a business can compete online with established websites on page one of Google’s new real time search results. This is frugal marketing at its best!
I blog about new marketing techniques and how to apply them to the multinational environment of a bustling tourist resort, as well as different ways to use some of the more traditional marketing tools. 
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