Marketing Tools in Tenerife
O percorrido ha levar esta ferramenta para o seu mercado? Obter a súa mensaxe distribuída no seu potencial tomador de decisión é o primeiro paso. Só ten que ter un sitio non é bo, se non recibir visitantes; súa impresión como folletos e deixando os na súa gaveta. Similarly a newspaper will need to be read by potential buyers and a billboard will need to placed where the right traffic is passing.
The smaller the budget, the narrower and more targeted you will want your route. That way you will not be paying to reach people who are irrelevant to you. In an ideal world, you will reach only potential buyers and you won’t spend a penny on reaching anyone else. That’s easy if you sell something that everyone wants, but for everyone else it requires some thought.
Although your most targeted marketing may give you a good return on your investment, it may not bring you enough customers in total. Different tools will reach a different proportion of your total market. So if targeted marketing is not going to yield enough, you will have to include some broader tools in your campaign.
When will your potential buyer see your marketing message? Ideally it will be the point at which they are making a buying decision, or at least a point at which you might influence a later buying decision. Different businesses need to reach a buyer at different times. For example an estate agent may want to reach their buyers before they even arrive at their destination. A bar may be more concerned about those who already within 200 metres of their door at the time they are open.
Some messages are quick… others take more time. Your message will need to be presented in the best way to match a particular format. It will have to engage and grab buyer regardless of whether it is a video, a website, an advert, a leaflet, an email, a billboard or a just a person standing outside your door and promoting your business!
Of course all marketing tools cost varying amounts and each will bring a different number of buyers to your door. Divide one amount by the other and you end up with a cost per enquiry. Enquiries will convert to sales and each sale will yield an average profit. These and other statistics will help you refine and improve your marketing.
Professional marketing advice will help you leapfrog the expensive process of trial and error. You’ll be able weigh up the pros and cons of all the tools available and get an insight into how they have worked for others. And when the time to buy media comes, you’ll benefit from the best possible negotiated rates.