WiFi Advertising: The Killer Marketing App!

Free WiFi in Tenerife for tourists has arrived, and WiFi advertising looks like it is going to be the killer marketing app!

A Brief History of Online Marketing

A history lesson in online marketing shows how marketers must evolve and change to seize today’s opportunities if their companies are to see an end to recession. First there were websites and we pictured them as online brochures.  People found our websites mainly because they saw them printed in our adverts and on our business [...]

How to Spend your Tenerife Advertising Budget

I was recently lucky enough to witness a snapshot of marketing and advertising in Tenerife from the experts. On one side of the table were the traditional media representing magazines, newspapers and radio.  They exist offline and generate their revenue offline.  If you want to advertise in Tenerife, they would persuasively convince you that you [...]

Optimism and Bar Sales

There is an air of optimism around the island.   Business owners and workers are walking with a new spring in their step and without exception, everyone I talk to seems to feel that the worst is over.  In the past couple of years we have seen a lot of expats leaving the island, with the [...]

Do Some Good… and Earn Money!

It’s great to earn money and do some good for someone else in the process. If you agree with that statement, then you will get a great deal of satisfaction from a new Partner / Affiliate Scheme that has been launched.

Who is your market?

Step one to doing business in any environment is to figure out who your market is.  When you know who you want to target, then step two is to make sure that your target market sector is large enough to sustain your business and pay for the marketing tools you’ll need to reach them. Sounds [...]

Marketing Tools in Tenerife

If you are going to attract customers in a cost effective way, you have to choose the right marketing tools for the job. Here’s how to weigh them up and get the best return on your marketing investment. Reach What route will this tool take to your market? Getting your message distributed to your potential [...]

The Service

Marketing has evolved fast over the last five years in Tenerife, as it has everywhere else.  The main drivers of change have been the economy and technology.  And they have both made a huge impact on the marketing landscape. The economy has squeezed budgets and luxuries have been trimmed.  Today’s marketing is slimmed down and [...]